There's little doubt that the military and food industries are big innovators; they're absolutely huge and fiercely competitive industries that spend billions on research and development every year. They literally have scientists in white coats working in labs coming up with the newest bombs and burgers.
The pornography industry, while big, is nowhere near the same size and there certainly aren't many scientists working on breakthroughs specifically for sexual purposes - "that we know of," George Stroumboulopoulos. But, as I argue in the book, I believe the industry is just as important because it is often the early adopter that gets a technology off the ground so that it can be developed to the point where it's ready for a mainstream audience.
Historically, the VCR is a great example. It's well known that Hollywood tried to sue VCRs out of existence in the early 1980s because they thought the devices would facilitate piracy of movies (sound familiar?). While mainstream studios were gingerly releasing movie tapes in the technology's early days, porn companies were cranking them out. And they were charging an arm and a leg for them, which aficionados were willing to pay. As a result, top ten rental and purchase lists in the early 80s were full of porn titles such as Debbie Does Dallas and Behind the Green Door.
If there were no brisk-selling, expensive porno tapes to feed the VCRs, their makers would likely have given up on them in light of Hollywood's reticence. New technologies are invented every day but the majority of them never continue because nobody buys into them. So while porn companies didn't invent the VCR, their willingness to jump onto the new, unproven devices saved the technology. The manufacturers made enough to keep the VCR afloat until the mainstream studios could be convinced to come along for the ride. In the case of the VCR, I think porn keeping it alive was just as important as its actual invention.
We've seen this time and again, with the latest example happening - ironically - yesterday.
Word has come down that Google is cracking down on porn apps in its Android smartphone marketplace. According to Google, "Apps that include suggestive or sexual references should be rated 'Teen' or above. Apps that focus on such content should be rated 'Mature.' Pornography is not allowed in Android Market."
The timing on this announcement should come as no surprise. Google released Android two years ago and had essentially allowed its app store to become something of a Wild West. Even the prudish Steve Jobs mocked the company when he said earlier this year: "Folks who want porn can buy and [sic] Android phone."
Lo and behold - two years later and Android has become the number one smartphone operating system, at least in the U.S., and guess what? See you later, porn. Google no longer needs it, so it's tossed to the wayside. It's not surprising to me; I expected a year ago.
That's not to say that porn apps are responsible for Android's success; it's a nice operating system that's a good alternative to the iPhone. However, one big part of Android's success - at least in Google's marketing of it - has been its supposed "openness." Google has correspondingly mocked Apple for being so closed with its operating system and app store.
Any way you slice it, porn has played a role - whether directly or indirectly - in Android's rise. And as usual, once its job is done, it's officially put out to pasture. As they say: it's not who you come to the dance with, it's who you go home with. Alas, when it comes to technology, we often tend to only remember that second part.
