Happy Canada Day! As our country celebrates its 142nd birthday, this blog also celebrates its fourth month of existence! Yeehaw!
In that vein, I thought I'd delve into the Google Analytics and share some interesting readership statistics for Bombs, Boobs and Burgers (blog edition). Listed below are the top ten most-read posts over the past four months:
1. The main page
2.
3.
4.
5.
6.
7.
8.
9.
10.
There you have it: fully 70% of my most-read posts have been porn related. Should this come as a surprise to anyone? Hardly, but it did get me thinking about a rant I've been wanting to go on for a while now.
There is a very vocal, pro-social media movement out there on the web, especially on . I've listened to these folks take shots at and tear down "old media," i.e. newspapers and TV news, for months now. Old media are "gatekeepers of information," they don't "get it," they're elitist, out of touch and arrogant. No wonder newspapers are going out of business left, right and center, they say. Old media should be more interactive with its readers and "crowd-source" more of its content, or let the readers be part of the stories by contributing their own stuff, like comments, pictures, tips, and so on.
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But then I look at my statistics. Left to their own devices, what sort of news and opinion is the crowd on the web gravitating to? Clearly on my site, it's porn. Web-wide, celebrity gossip sites like
TMZ and
buffoons like Perez Hilton are flourishing while excellent sites like the
New York Times are still trying to figure out how to make a decent buck.
I've worked at several newspapers and have been part of the "gatekeeping" of information. It's true that a handful of people are responsible for deciding what is and isn't important, and which stories get on the front page while others get buried in the back. But unlike what many of the social media peddlers desperately want us to believe, this is not a bad thing. The fact is, if you always go with what's going get the most readers - and online that means traffic, which often translates into advertising dollars - you might as well start running all celebrity nonsense or, better yet, get into porn.
That's a decision I have to make every day on this blog: "Hmmm... should I run a porn item today and watch my readership numbers spike, or should I run this interesting bit on robot pizza ovens?" It is Bombs, Boobs and Burgers, not Boobs, Boobs and Boobs, after all, so I have to exercise some self control in just how much readership I want to attract. It's therefore boobs only every couple of days. Maybe some day, if I want to go for the big bucks, I'll start a porn site or write a book exclusively about porn...
Although I sometimes too bristle against the arrogance of so-called old media, I'm actually glad there are gatekeepers of information. For the most part, these are intelligent and experienced people (with some exceptions, of course) who can see the world's bigger pictures and issues and make decisions on what to cover accordingly. Heck, the most-read story I've ever written was about CNN's
fake holograms during the Obama election. The story took all of 15 minutes to put together and, while interesting, it was certainly nowhere near as important as other, less-read stories on issues such as
net neutrality or
copyright.
This is not to say that big media, which is often interchangeable with the term "old media," need to be ignorant of what their readers or viewers want covered. But I do believe we need "gatekeepers" to prevent the public from getting too distracted by stuff that really doesn't matter. Either that or we should just put Perez Hilton in charge of the
New York Times. (Shudder)